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Brand Protection Takes Center Stage at Kodak-Sponsored IQPC Conference

Experts gather in New York City to examine the counterfeiting and product diversion risks brand owners face today

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By: DAVID SAVASTANO

Editor, Ink World Magazine

As one of the sponsors of the 11th Anti-Counterfeiting & Brand Protection East Coast Summit, Kodak met with attendees, presented its broad portfolio of brand protection solutions, and participated in interactive workshops. Keith Cutri, Kodak’s director of business development, Brand Protection Solutions, served as the chair for the second day of the conference. “The goal of every brand today is to become more global, but with that expansion come a variety of risks and a tremendous set of ...

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